How We Do It

HOW WE DO IT ---- A STEP BY STEP APPROACH

Successful fundraising falls firmly on leadership's ability to build a shared vision and take ownership of the campaign. The success of any major campaign depends on the following important factors:

• LEADERSHIP - a dedicated group of volunteers who are committed to the ultimate success of the campaign.

• RATIONALE FOR SUPPORT - a compelling case which motivates and inspires prospects to invest in the program. A campaign is about Vision, Dreams, Beliefs and Mission...not just needs.

• CAMPAIGN MANAGEMENT - RDG's professional sales oriented approach, which will effectively communicate how supporting the economic development campaign will benefit businesses and residents located throughout the region.

Resource Development Group begins every fundraising effort with a proven, step-by-step approach. We assist Chambers of Commerce, Economic Development Corporations and Public/Private Partnerships to:

• Develop their strategic vision and business plan

• Prioritize program initiatives

• Validate program objectives

• Secure leadership consensus

• Create broad-based ownership

........ all well in advance of any funding campaign.

ALIGNMENT SESSION

Resource Development Group partners will facilitate a program planning session with Board leadership and staff to fully analyze the organization's vision, mission, current program of work and budget and its proposed program and budget. The outcome of this session will allow us to create the framework to conduct a comprehensive assessment of the organization, its program of work and operating budget.

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COMMUNITY ASSESSMENT

The assessment process, usually conducted in six to eight weeks, will allow an economic development organization, with the aid of Resource Development Group, to objectively evaluate:

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CAMPAIGN PROCESS

Our campaign management process is designed to maximize your leadership's resources while minimizing their time commitment to soliciting funds. Our direct solicitation approach allows Board Members and Campaign Leadership to provide the overall campaign strategy and leadership, while we take responsibility for the time consuming daily activities of prospect identification, appointment scheduling, conducting solicitation calls, making group presentations, prospect follow up and complete campaign management.

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CAMPAIGN PREPARATION

RDG implements a proven, turnkey approach to developing all of the necessary logistical and administrative systems in preparation for a broad-based funding campaign. We provide guidance and work with your Board leadership to accomplish the following tasks in campaign preparation:

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SOLICITATION

Resource Development Group will solicit the "First Tier" prospects in partnership with selected members of the campaign leadership team. Early in the campaign, we will solicit all "long range" prospects including foundations, associations and remotely headquartered corporations.

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CAMPAIGN CLOSE OUT

Upon the successful completion of the campaign, RDG will present a comprehensive campaign close-out report and assist in implementing a pledge redemption, accounting and investor relations program.